Spacetoon
سبيس تون
The First free Arabic satellite channel for children.
Launched in 2000
Sulafa Hijazi joined Spacetoon at the start of its establishment, contributing to the launch of the first free Arabic children's satellite channel. As an Artistic Director from 1999 to 2001, she participated in shaping Spacetoon’s visual identity, while also conceptualizing ideas and overseeing numerous multimedia educational spots in collaboration with 3D, 2D, and graphic artists.
In 2005, she worked as a Creative Director for Spacetoon’s visual identity makeover, participating in the development and creation of new educational and promotional campaigns, as well as supervising the launch of the Spacetoon website
Through her studies in Dramatic literature, Sulafa Hijazi developed an interest in semi-theatrical phenomena prevalent in the Arab world, such as puppet shadow, the storyteller, and the box of wonders. These traditional narrative performance forms captivated her attention. Sulafa utilized this knowledge to reenact these semi-theatrical phenomena through some promotional items for Spacetoon. She also incorporated these forms into modern cartoon formats within some of the channel's educational messages. Her aim was to reshape the visual cultural identity vocabulary of the children for whom the station was intended.
